MARKET RESEARCH
- We offer complete range of Marketing Research solutions, tailored according to client’s information need.
- Apart from conventional researches such as Usage & Attitude Surveys, Product Tests, Packaging Format / Design Surveys etc., our team is well versed in the use of various new techniques which provide instant information and help teams gain consumer insights for achieving competitive edge over the rivals.
- Specifically insight discovery workshop and consumer connects are key areas.
ACTIVATION
- We offer customized solutions, which are aligned with brand’s target group, its core strengths/benefits and intended brand image. Our creative and relevant ideas generate interest among the target group, leading to positive brand image and product/service trial.
- Our team of in-store sale promoters ensures maximum contacts among store/category visitors and conversion into sales. Schools activation is another effective route to engage the most influential family member in the decision making process and induce trial among the target group.
COST OPTIMIZATION
- We offer tailored solutions to tap new avenues for business growth, as well identifying the white spaces, territorial overlaps and cluster – to help improve distribution efficiency.
- We also offer to develop spatial intelligence systems to identify the exact location of shops on a map, along with down streaming of distribution supply chain costs.
- Moreover, we offer asset coding, tagging and verification at shops and stores – to track and reconcile the inventory with the systems.
